BOOK

Plan D

Lessons from the World’s Most Successful Disruptors

By Mike Maddock

What makes disruptors extraordinary can also make them dangerous.

Plan D is Mike Maddock’s book about how successful disruptors think—and how to lead them. It explores the strengths, blind spots, and complementary perspectives that shape innovation and business growth.

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Plan D by Mike Maddock on a wooden desk.

See opportunity others overlook.

How disruptors spot change early and turn it into growth.
Recognize your shadow.

Why the strengths that drive success can create real risk.
Find your complementary strengths.

Why even extraordinary innovators need people who think differently.
Lead with curiosity.

How trust, self-awareness, and a learner’s mindset keep you effective for the long term.

Sometimes the hardest thing to disrupt is yourself.

Mike doesn’t write about disruption from the sidelines.

In Plan D, he shares the highs of building and growing businesses—and the tough lessons that came with it, from 3:30 a.m. wake-up calls and real fear to the moment when relentless drive finally caught up with him.

Disruptors’ success can look like courage, instinct, or luck. But Mike argues that the ways they think and act can be observed and learned. Plan D explores those patterns so you can recognize opportunities, lead disruptive thinkers, and put their strengths to work.

Hardcover edition: Advantage Books · February 18, 2019 · 232 pages · ISBN 9781642250909

WHO SHOULD READ PLAN D?

For builders, challengers, and leaders who know yesterday’s success isn’t enough.

Plan D is for entrepreneurs, CEOs, and business leaders who want to stay relevant, lead unconventional thinkers, and keep their own strengths from becoming liabilities.

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“

“A terrific book! If you’re at all interested in being more creative, more innovative, and a more successful leader, this is a must-read.”

— MARSHALL GOLDSMITH

World-renowned leadership thinker and bestselling author